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Author Platform – Online Presence

Following are a variety of sites, information, and services we find useful for developing an author platform’s online presence.

99 Designs – This is an interesting site for logo designs, email designs, Facebook banner photo designs, etc. Users describe their project, launch a contest for designers, and then pick the winning design. You own all rights to the end product. Prices may run higher on this site, but users get many professional designs to choose from.

 

Bluehost – Bluehost is one of the largest web hosting companies available, and they are the #1 recommended web hosting company WordPress.org. They make WordPress installation easy featuring 1-click installation. Their in-house team consists of dedicated WordPress experts to provide the best support to their users. They claim that no one powers WordPress better or understands it better  than they do. They power over 2 million websites and have a staff of over 750 people.

 

Bookfunnel – Built by indie authors, Bookfunnel delivers ebooks to readers without any hassle. Authors who send out large batches of ARCs to reviewers will find that Bookfunnel eliminates the need to know which ereaders people are using. They make sharing ebooks much easier, simplifying an otherwise convoluted process, allowing readers to read on the device, and in the app, of their choice.

Campaigner – Campaigner is an email service that helps create and send highly personalized one-to-one email communications to subscribers and customers to build better relationships. They help increase emails lists and monetize those lists. Authors who are particularly interested in using email as a means of driving sales may be particularly interested in Campaigner. They have a 20-year history and they offer 24/7 support. Campaigner offers a free 30-day trial.

Hootsuite – Hootsuite is the all-in-one social media management tool that we use for Self-Publishing Series and our other projects. It’s the most widely-used social media dashboard. You can manage many profiles across several sites all in one place. This saves time and energy, making you more effective at your online marketing efforts. They offer a free 30-day trial that is worth checking out.

 

Hosting 24 – A web hosting and domain registration site with reasonable pricing. Hosting 24 is one of the leading providers of shared and reseller hosting, as well as VPS server hosting. Hosting24 offers 24/7 friendly and professional live support.

 

Lunarpages – This is another web hosting company. They create and manage integrated and effective hosting tools that successfully support every level of webmaster in building, designing, marketing and optimizing their projects effortlessly, elegantly, and intelligently.

MailChimp – MailChimp is one of the most popular email marketing services out there. We use MailChimp for our emails. The services handles email signups and email list management to more than 14 million people and businesses around the world. You can use MailChimp to design, send, and track emails. Visitors to your site can sign up through your website with MailChimp.

The Logo Company – Similar to 99 Designs, you describe your ideas surrounding your logo and a group of designers are assigned to work on it. You are then given a sampling of logos to choose from. You receive the logo in a variety of formats for various applications across the web.

WordPress – Open source software (i.e. “free) available for download and then upload to your web host. Many decent web hosting companies offer assistance in uploading WordPress straight from their dashboard. It’s highly customizable and virtually every designer is familiar with it. What would a page with resources for your online presence be without it? We use it and so should you.

 

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